2 Workshops

4 Big Lessons

I designed the Coaching Origin Story Workshop to help you create an origin story that will make it easier to talk about your coaching and leverage it start creating more connections and getting more clients in your coaching business. This isn't some gimmick filled workshop with some fancy tricks, it's a simple and fast way to create the #1 most important Marketing Asset most coache need and enver develop Here's what we'll cover:

01

Part 1 - Why Your Origin Story Matters

• All the situations your origin story can be used in and why you want to tell a story
• How your origin story can communicate your values, experience, and world view in lightning speed
• An overview of the exact process I use inside the Coaching MBA to help my students craft their Origin Stories

02

Part 2 - The Structure of a Great Story

• The 6 Key Elements stories need to have in order to create interest and communicate value (this applies to Your Origin Story, but also every other kind of business story, like client stories.)
• Examples of great stories using this framework so you can understand the mechanics of how they work.
• A breakdown of how I map my story onto this framework so you see how it applies to coaching

03

Part 3 - The 3-Part Process For Crafting Your Origin Story

• I'll guide you through a step-by-step process to mine your life for key events, themes, and emotional tones to use in your story.
• We'll map those events, themes, and emotions onto a framework so you'll have version 1.0 of your story.
• You'll get a chance to ask questions and get help to choose which events and themes to focus one.

04

Part 4 - Using Stories In Your Business (+ a little about the cMBA)

• A breakdown of the key places you can use stories in your business with examples for how I talk about them in the cMBA
• I'll share how the marketing/ connection piece fits into the other 6 pillars of building a coaching practice so you know where to put your attention.
• I'll share a little bit about how you can continue this work in the cMBA or on your own.

04

Part 5 - Live Feedback

• We'll close the workshop with some live feedback and workshopping of people's personal stories so you can get support on making your story better on the call.
• Whether or not you volunteer my experience is that these live feedback sessions are SO helpful for seeing what about your story resonates with others.
• You'll leave the call with version 1.0 of your story plus some simple ways to start making it better asap.